Finally! A book that reveals the truth about creativity.
Creativity is not a latent ability unleashed through wackiness or play. It’s a skill. And like any other skill, creativity is built by learning and applying the right disciplines.
The key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become.
Thanks to the clear and friendly guidance of IDEA-LINKS, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig.
IDEA-LINKS provides a fascinating, valuable road-map for fostering intellectual curiosity and teaching the disciplines needed to generate individual and organizational creativity.
—Dan Glaser, Group President and Chief Operating Officer, Marsh & McLennan Companies
IDEA-LINKS clear, practical approach makes increased creativity attainable for us all.
—Pam Moret, Sr. Vice President, Strategic Development, Thrivent
The magic of IDEA-LINKS is in its deceptive simplicity: a clear, actionable roadmap for building an organization’s capacity for continuous creativity.
—Peter Horst, Chief Marketing Officer, Capital One
Jim Link has transformed the way we think about creativity at Land O’Lakes. If you’re looking for a way to help your employees become more creative, now there’s an easy answer. Read IDEA-LINKS.
—Michelle Freedman, Director of Corporate Marketing Strategy, Land O’Lakes Inc.
Jim Link has one of the most inventive minds in marketing and he used it to write the most engaging and useful book on creativity to date. IDEA-LINKS is one of those select business books you buy for yourself and the rest of your team.
—Matt Smith, Vice President, Global Innovation, Cargill
Jim strips the voodoo and mystery away from creativity and reveals it for what it is—a discipline and skill that with some effort anyone can master.
—Hans Birkholz, CEO, Windstar Cruises
Jim Link makes a compelling case that while we all start at a different level of creativity, anyone can increase his or her creativity with the right kind of practice. IDEA-LINKS shows us how.
—David Murphy, President, Red Wing Shoe Company
IDEA-LINKS demystifies the creative process, providing a simple but powerful approach that anyone can use to increase innovative capacity… a valuable and very necessary addition to the literature on creativity.
—Ian Friendly, COO, General Mills