Archive | February, 2012

The making of IDEA-LINKS, the book

In May 2007, I agreed to deliver a speech answering the question, “How Can I Become a More Creative Person?” But there was one problem: genius here didn’t know the answer. I stewed long and hard for six weeks, painfully searching. One morning, an epiphany about creative people jolted me out of my chair and […]

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The Lure of Hidden Value

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Help I have a headache

No store beats Target for acquiring new packaging and merchandising idea-links. Oddly enough, the best way to find them is to not look for them. It’s better just to go about your business and see what catches your eye. If something grabs your attention despite your benign indifference, take note. That’s precisely what happened to […]

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