Archive | May, 2013

Four Ways to Make Your Product, Service or Company More Authentic

What do a 300-year-old Japanese toy, a moonshine recipe, an American Express operator, and New Jersey Governor Chris Christie all have in common? Each satisfies our need for an authentic experience. In a world in which everyone “likes” everything, people we’ve just met become our “friends,” and 140-character “tweets” have drastically shifted how we communicate—it’s […]

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